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motorcars of cleveland
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28
EST. 1998 ยท CLEVELAND, OHIO
28 YEARS
IN THE MAKING.
From a small economy-car lot to a 37,000-square-foot automotive destination.
Founded by Hoffa Assad in 1998, Auto Expo USA began with a simple mission: provide dependable, affordable transportation to the Cleveland community. In the early years, the dealership operated from a small lot and primarily sold economy vehicles priced between $2,000 and $8,000.
But the vision was never to stay small. Over the years, the business continued to expand through property acquisitions, facility renovations, modern upgrades and a growing inventory. What started as a neighborhood used-car lot steadily evolved into a much larger automotive operation.
In 2024, Hoffa's sons joined the team, bringing the next generation into the family business with new energy, technology and a vision for continued growth. With a growing operation and a team of five, the company entered a new phase of expansion.
By 2026, the growth demanded something bigger. The company acquired Motorcars of Cleveland, a former franchise dealership facility spanning approximately 37,000 square feet, giving the business the space, infrastructure and presence needed for its next chapter.
1998
THE BEGINNING
Hoffa Assad opens Auto Expo USA, focused on affordable economy vehicles.
GROWTH
BUILT OVER TIME
Property expansion, renovations, modern facilities and a continuously growing operation.
2024
THE NEXT GENERATION
Hoffa's sons join the business and help lead the company's next stage of growth.
2026
MOTORCARS OF CLEVELAND
The company acquires a 37,000-square-foot former franchise dealership facility.
THREE DECADES OF GROWTH. ONE CONTINUING VISION.
THE LOT GOT BIGGER.
THE CARS CHANGED.
THE VISION NEVER DID.
THE CARS CHANGED.
THE VISION NEVER DID.